"The Planet Mark programme partnered with Eden Project will transform the way you do business."
Sir Tim Smit KBE, Co-founder of Eden Project
In 2012 the co-founders of Eden Project invited me to propose income generating projects for the organisation. I initiated a new sustainability certification business model and created a brand partnership between Eden Project and Planet First, a London based consultancy, to deliver the programme.
'The Planet Mark' is a certification and education programme that offers and manages a carbon, energy, water and waste reduction scheme for organisations of all sizes, designed for employees at all levels. 10% of certification fees are paid in to Eden Project Trust.
I managed the relationship with Sir Tim Smit KBE and the Eden Project board, and led on positioning and marketing The Planet Mark campaign nationally, plus business strategy and team management for two years.
The Planet Mark launched on 24 September 2013. The award represents the highest standards in sustainability in a B2B capacity. With the Eden Project's brand involvement, The Planet Mark communicates a strong social agenda as well as the highest levels of attainment in sustainable business operations.